This week, I'm highlighting Tomi Obebe, who runs the travel and lifestyle blog and Instagram page, GoodTomiCha . "Engagement metrics are important because it helps determine how much the audience resonates and enjoys the content being shared," she said. "The higher the engagement rate, the higher influencers can charge for partnerships."An average engagement rate is between 1% and 3% for influencers, with most rates dropping every 100,000 followers or so.
: Kevin Roose, from The New York Times, wrote about Carlos Maza, a video producer who called YouTube "deeply unethical and reckless," and how he is trying to bolster the video site's left wing.
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T-Mobile-Sprint merger just cleared its last hurdle - Business Insider - Business InsiderThe formation of New T-Mobile amid a time of flux in the US wireless market will have wide-ranging consequences for the US telecommunications space. I have been with t-mobile for 15 years hopefully they won't start acting like sprint or I am gone
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Netflix is investing in kids content - Business Insider - Business InsiderGreater investment in kids content from Netflix could cause even more young viewers to migrate away from ad-supported environments Does that mean NetflixFilm will cut back on all the pro-pot exposure in the rest of their programming? Every other show someone is toking up or worse, pretending its harmless. It's out of control. 👎 I think this is a necessary strategy to beat Disney+. Let's be honest, no one but kids is really using Disney+, and if Netflix wants to keep parents using their platform they need to make content kids wanna watch and can watch ElRodrigo69 are you ready? kiddo 3
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Ben & Jerry's CEO explains how to align business with a social purpose - Business InsiderBen & Jerry's CEO Matthew McCarthy has seen firsthand how a social purpose can boost employee and customer engagement — as long as it's authentic. Jaquin Pheonix hates Ben & Jerry’s
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Coronavirus theater closures cost China movie business over $1 billion - Business InsiderTicket revenue in China over the last 20 days is under $4 million. It was more than $1.5 billion in the same timespan last year.
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Bank of America's Merrill Lynch business creating new national role - Business InsiderMerrill Lynch just created a new role to oversee its 100-plus markets for US financial advisers and address a 'substantial difference' in performance around the country
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Apple just hired a Warner Music executive to oversee its growing music business - Business InsiderWarner Music Group veteran Jeff Bronikowski said in a LinkedIn post late that he has joined Apple Inc as global head of strategic music initiatives.
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