Unlike in the past, there is an abundance of information available online today on virtually any subject you care to learn about.
#1 Does The Source Know What They’re Talking About?It’s important to evaluate content on their own merits, but having an understanding of who’s behind the content can bring up red flags that indicate if a certain website is unreliable. The point here is that the topic being tackled, and the information presented should match the writer’s expertise.
This isn’t to say that valuable, quality content cannot be produced by companies that offer a product or that writers cannot remain objective if there are financial interests.
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