Finland held a virtual reality concert to celebrate May Day - Business Insider

Finland turned to virtual reality to compensate for some of the lost celebrations due to the coronavirus.is a major holiday in Finland, when people gather outside for parties and concerts. While a mass gathering isn't safe right now because of COVID-19, the city of Helsinki came up with a way to move the celebration online.

The country hasn't been hit especially hard by the coronavirus, but a city-wide party could be a big setback. Traditionlly, as many as a hundred thousand people gather in only a few parks. The city of Helsinki formed a partnership with VR company Zoan, which had already been working on virtual Helsinki, host a concert.

Finland has a population of around six million, and 700,000 viewers tuned into the virtual concert, according to the city of Helsinki, meaning that nearly 12% of the country watched the event. Of those attendees, 150,000 went beyond just watching and created avatars to participate. Zoan had already been working on virtual Helsinki for over five years, after founder Miika Rosendahl first had the idea.

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