Australian artists first as music industry prepares to go live again

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Three of the country's biggest music tour promoters say Australian artists will have the chance to prosper once coronavirus restrictions are lifted and the live music scene resumes | nathanaelcooper

Three of the country's biggest music tour promoters say Australian artists will have the chance to prosper once coronavirus restrictions are lifted and the live music scene resumes.

"We have got the talent and there will be the demand and I think it is a really good chance for those acts, which we all know how good they are, to grow their audience," Jones said.In what is set to be a growing trend for the live music industry, Falls Festival organisers announced on Wednesday that they would push ahead with the 2020/21 event with an all-Australian line-up – a departure from its traditional use of international acts as headliners.

"[It] will recover, how long it takes and what direction it goes I don't know, but I don't think it will ever be the same again," he said. Live music organisers and venues are preparing for easing social restrictions, focusing on sanitation, crowd control measures and contactless transactions.But even as the restrictions are rolled back, challenges for the industry will continue. The promoters believe it will take time and encouragement for the public to overcome their hesitations.

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