Coronavirus-wary Japan tries to take business card ritual online

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The coronavirus outbreak is increasing pressure to change many traditional practices in Japan that have long been criticised as inefficient.

TOKYO - Japan's time-honoured ritual of exchanging business cards face-to-face is under pressure as the government promotes a"new lifestyle" to combat the coronavirus.

Exchanging business cards in Japan is a well-choreographed ritual that foreign executives are often advised to get down pat to avoid unintended offence to potential customers or partners. "It's ice-breaking," added Terada, whose company will offer an"online meishi exchange" for business customers from June.

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