Now, gyms and studios across the nation, already overwhelmed by a saturated market, are scrambling to keep customers loyal with virtual offerings and equipment rentals.
Business Insider spoke with dozens of investors, analysts, gym-goers, business owners, and fitness executives who all agreed that many Americans wouldn't make a swift return to the gym, thanks to at-home habits and fears of infection. said they have already canceled, or are considering canceling, their gym memberships and half said they wouldn't return upon reopening.
Devotees say 'gym is church' and that customers will come flocking back, but analysts aren't so sure.How a 200-year-old wine shop uses virtual events to engage 100+ customers who place orders ahead of time and ask questions in the chat
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