Microsoft also rolled out free offers to help companies during the pandemic. The company has long offered a free version of Teams, but without many of the features available in the premium version. In early March, itof the premium version of Teams.
The speed with which Nadella and his team reacted to the crisis could pay off quite nicely down the road, with new users and plenty of goodwill. Microsoft was able to quickly transition its employees to remote work, and expand services for its customers and employees, because of the Nadella-led shift to cloud computing, and programming tools built in the cloud.
This ability to react quickly and build goodwill is reflected in the amount of money Microsoft has spent promoting its own products. A person close to the business said one reason for the drop in April was a pause of 30 to 60 days in spending to promote the Azure cloud due to the capacity issues., Microsoft increased spending to promote Teams as millions of people around the world began working remotely due to the coronavirus and competition intensified in the red-hot space thanks to upstarts like Zoom.
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