Re-Scarf, Re-Wallet, Re-Keychain—The Resale Company Rebag Is Getting Into the Accessories Business

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Re-scarf, re-wallet, re-keychain. The resale company Rebag is getting into the accessories business

Neverfull. “This gives us a price point that we didn’t have,” says Gorra. “The average bag is four digits, and these accessories are in the $400 to $500 range. That’s still expensive, but it will help us talk to a new customer.”Even better for fashion obsessives looking for value, Rebag’s exchange program has been expanded to include the scarves, sunglasses, wallets, and keychains now available to shop on its e-commerce site and at its SoHo store.

That Rebag are seeing an increase in buyers amidst the COVID-19 recession is no surprise, but Gorra anticipates more sellers as well. “In luxury resale, we’re typically supply constrained; we can sell every single bag we find. The question has always been, where are we finding it?” he says. But the lockdowns have shifted things. “Only one out of 10 current owners is reselling,” he begins, “nine out of 10 are doing nothing. Now, though, you’ll have people jumping on the resale bandwagon.

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