Pernod Ricard Adjusts to the Liquor Industry’s New World

Ann Mukherjee became chairman and chief executive of Pernod Ricard SA’s North American business in December. Four months later, the coronavirus pandemic had shut bars and restaurants around the globe. And she quickly learned a lesson: When the facts on the ground are changing every day, it can be a mistake to prepare for an uncertain future too soon.

Ms. Mukherjee, who was born in India and raised in the U.S., now lives in Dallas, where she has witnessed the pandemic’s whipsaw effect on business as Texas Gov. Greg Abbott opened...

People want to go out. Go out.

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