Ad market recovery is all about Amazon
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Amazon was the top U.S. ad spender last year, splashing out some $7 bln. Covid-19 will leave Bezos’ firm a more powerful customer in adland, and a more potent rival too, writes jennifersaba.
Amazon was the top U.S. ad spender last year, splashing out some $7 bln. Covid-19 will leave Bezos’ firm a more powerful customer in adland, and a more potent rival too, writes jennifersaba.