Lululemon sales soar thanks to at-home fitness boom during pandemic - Business Insider

Lululemon exceeded investor expectations in the second quarter of 2020, reporting a comparable sales increase of 2% and e-commerce sales that rose a whopping 157%.

The company also reported early success from its June acquisition of Mirror, the high-tech at-home fitness startup company it bought for $500 million. As Americans trade in office wear for leggings and skip group classes in favor of living room yoga sessions, brands like Lululemon have become uniquely positioned to respond to emerging trends in both fashion and fitness.

Speaking on a call with investors, Lululemon CEO Calvin McDonald said the brand has proven "ideal for enabling the work-from-home and versatile lifestyle that has grown exponentially" during the pandemic Specifically, McDonald said Lululemon is finding success in expanding beyond performance wear by testing new categories like pants while experimenting with more lifestyle-focused marketing campaigns. Lululemon has also pushed to reach new audiences and announced on Tuesday it will offer select products at up to size 20 by the end of September, with plans for its entire inventory to be inclusive by the end of 2021.

congrats

We’re about to see a huge shift in the fitness industry as a whole- training at home is about to be more accessible than ever. What a beautiful thing

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