The 100 People Transforming Business series showcases leaders innovating the media and a... - Business Insider

Facebook CEO Mark Zuckerberg testifying social-distance style before a House Judiciary subcommittee in July 2020Prior to the global pandemic, the ad industry was forecasting a blockbuster 2020 with the Summer Olympics in Tokyo and the US presidential election. Instead, advertisers have slashed spending, which has led to layoffs at ad agencies and media companies.

100 People Transforming Business is an annual list and series highlighting people across industries who are changing the way the world does business.The advertising and media worlds are on a crash course of innovation and disruption. These people are making sweeping decisions that influence how large companies like Facebook, Amazon, and Google make money and how people get their news and entertainment.Long gone are the days of glossy print advertisements and the "Mad Men" agencies.

Activists and critics who are making more headway than ever before in holding big tech companies responsible for monitoring speech on their platforms are holding advertisers accountable, as evidenced by July's mass boycott of Facebook that got hundreds of big-name brands like Unilever and Starbucks on board.

Before the coronavirus, the ad industry was forecasting a blockbuster 2020 with the Summer Olympics in Tokyo and the US presidential election. Instead, the pandemic and associated economic downfall have led advertisers to slash spending, resulting in widespread layoffs at ad agencies and media companies. The pandemic has also caused brands to speed up investments in areas that have grown during the pandemic, like e-commerce and digital products.

Rashad Robinson, executive director of civil-rights group Color of Change, helped organize a massive boycott that led brands like Unilever and Starbucks to pull campaigns from Facebook over concerns about how Facebook handles misinformation.

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