The YouTube star, who has amassed more than 3 million subscribers to her 7-year-old beauty channel, took fans by storm when she launched her own brand, DEZI, in July. The brand's introduction to fans centered on a wide-ranging line of sunglasses, but as the mom-to-be explained to E!'sduring an exclusive interview in celebration of Hispanic Heritage Month—popularly known as Latinx Heritage Month—this is just the beginning.]," she told Lilliana, referencing her longtime husband.
As a result, she made the decision to start a brand as a way to bring her own visions to life. "When I decided to start DEZI, I thought that one, I want something for myself that is my own and I want to be able to really maneuver that exactly how I see it without anyone else's brand identity to kind of have to work with and just work out the visions exactly as I see them," she explained.
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