company, financial analysts say Aurora Cannabis' new CEO has a long, uphill battle to turn the company around.
Aurora also pushed out its target of reaching profitability. The company said it aims to to reach positive EBITDA in the second quarter of 2021. For what it's worth, Aurora's Q4 losses are the largest in the short history of cannabis stocks. Canopy Growth lost $1.28 billion in Q1 2020. – Martin, who took the top job earlier this month, said he's pushing the company to focus on a "good, better, and best," strategy and going all in on premium cannabis brands as the company has mostly ceded the value market to its competition.In a Wednesday note titled "Zig where others zag," CIBC analyst John Zamparo writes that Martin's background as a CPG exec "lends credibility" to the company's strategy.
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