These influencers with smaller follower counts often have high engagement rates, which can be valuable for brands looking to convert a social-media audience into sales.
Business Insider is recognizing some of the top managers who are helping shape the careers of micro influencers in 2020. In this list, we highlight 15 talent managers who are assisting creators with their digital brands and businesses across content categories and platforms. These talent managers work with micro influencers on building relationships with brands, creating media kits for talent, managing incoming opportunities, negotiating rates, and reviewing contracts for clauses like "" or exclusivity. Several managers said that it's the negotiating and contract side of management that is most important to emerging creators who are looking for representation.
Many agencies and management firms don't represent micro influencers and have a cut-off at 100,000 or more followers. For managers, signing a micro influencer is a gamble. But it can pay off in a big way if they can gain the loyalty of a rising star.
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