a new partnership with ecommerce platform Shopify to assist US merchants with advertising on the app, giving them access to core functions of the TikTok For Business Ads Manager without requiring them to leave Shopify's dashboard.The merchants can create and manage TikTok campaigns, using features like the video app's creative tools and one-click Ads Pixel, and TikTok is offering merchants $300 in ad credits to help interested merchants get started.
The partnership is a key piece of TikTok's developing social commerce strategy. It helps TikTok build a foundation for future ecommerce activity on the app by creating a pathway to integrating Shopify's back-end functions, which include managing payments and logistics for online retailers. TikTok also mentioned that the partnership will eventually expand to include in-app selling opportunities for Shopify merchants, which could play into TikTok's
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