"Everything in the pandemic is more complicated," Sweetnam said, explaining how other aspects of launching authentication had to be modified to accommodate for the circumstances of the pandemic.
For example, in designing the hang tags that indicate a pair of sneakers has passed inspection, eBay had to work around the unavailability of in-person focus groups to figure out a design that would excite sneaker enthusiasts. To do this, eBay relied on internal user research and feedback from Sneaker Con.eBay also forwent a formal "unveiling" of the service. Under normal circumstances, launches of this scale are usually celebrated in large, in-person gatherings.
In addition to the new center in New York, Sweetnam said there are plans to open another center on the West Coast to enable eBay to process a total of 2 million sneakers a year and cut down on shipping times for sneakers shipped.LoadingBy clicking ‘Sign up’, you agree to receive marketing emails from Business Insider as well as other partner offers and accept our
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