popular
CTV devices, with 100.2 million and 72.7 million US users this year, respectively, per our latest forecasts. We estimate that Roku will capture 48.6% of US CTV users in 2020, while Amazon Fire TV will garner a 35.3% share—thus, reaching deals with these providers could be make-or-break situations for streaming services.
. The streaming service's first few months were hampered not only by its disagreements with CTV providers, but also pandemic-related content
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Roku Its time!