Group Omoba Adetola Odusote, Speaks on the need for Msme’s to leverage on blue ocean market to drive the different sector of the nation’s economy.Reignite Public affairs is an organization that try to facilitate and manage Relationship between government and the Business community. We do much of government relations, stakeholders’ engagements, issues and advocacy, legislative relations. We manage businesses in the public affairs space.
The integrated marketing communication sector and the agencies were badly hit. Many of them lost their clientele base. Purchasing power was weakened and people begin to spend wisely and most complimentary brands like alcoholic drinks were avoided and many families had to cut down cost to discipline themselves.
The inflationary rate is at the extreme. Just Last month Nairametrics and Nigeria Bureau of Statistics released Nigerians inflation rate standing at 14.23 percent. What we had last month according to Naira metrics and NBS was the highest ever and no country has ever gotten to that point except for the backward nations.
The new normal is digital economy; they should ask themselves, where do we fit in in the digital economy? The Minister of digital economy in Nigeria is strongly pushing all frontiers and we must understand the paradigm shift and move with the trend. Gone are the days when we think that PR is more than media relations. PR business can’t even sit down with the traditional PR. You must create contents that will create value. Look at the various audiences and what can ignite their passion.
Brands must continually do sectoral analysis to know which sector is moving, which sector is driving the economy and wherein the opportunities for us to penetrate lies. Brands should look beyond taking a parochial view of their audience by connecting the brands to the targeted audience, and creating more contents to drive businesses and taking a snapshot of the sector that needs attention.