How MINI built an entire brand by reviving one outdated design - Business Insider

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2020 MINI Cooper SE Starter.But while its electric future does look promising, MINI is currently at a pivotal point in its journey. It sits at the center of a market of sport-utility vehicles.

"If it hadn't had been for the Countryman, we would have lost these customers," Cutler said. "They didn't want to buy just any other crossover. They wanted a MINI crossover." , but it's also tied it down with automatic-only transmissions and an increase in size for iconic models like the John Cooper Works GP.

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