The average US streaming household subscribes to four streaming services, according to a new report by research firm Ampere Analysis.
Streaming saw a big surge in 2020 amid the coronavirus pandemic and companies like Disney and WarnerMedia restructured around their streaming businesses.Netflix continued its dominance while Disney Plus exceeded expectations . New competitors emerged, from WarnerMedia's HBO Max to NBCUniversal's Peacock, with distinctive strategies and pricing tiers.
Ampere Analysis noted that this is different than aggregation platforms like Roku and Amazon Fire services, which are the two biggest streaming distributors.
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