UK gives Facebook, Giphy 5 days to resolve merger concerns

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The deal could affect digital advertising and the supply of animated images. FMTNews

LONDON: Britain’s competition watchdog today gave Facebook and Giphy five working days to offer proposals to address its concerns over their merger deal, which could affect digital advertising and the supply of animated images.

It found that Giphy, once a rival to Facebook in digit ads through paid sponsorships outside the UK, had plans to expand sponsorship deals to other countries, including the UK.

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