How Cocokind’s Priscilla Tsai Turned Her Biggest Insecurity Into A Thriving Beauty Business

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The founder of this Asian-owned skincare brand is tackling stereotypes, one product at a time ForbesFinds

in 2015, the former Wall Street investment banker had always envisioned starting her own business. But because she struggled with acne—her number one insecurity—she thought a skincare line was the last thing she'd ever pursue. Eventually though, a lack of access to sustainable products for acne-prone skin gave her the courage to quit her job in finance and create a product line of her own.

There’s child labor and all these things [that some people] may associate with that.” But when she launched her business, she understood the need for transparency. “I am thankful for awareness and recognition of what the AAPI experience is like in America right now—we do not have to hide. We should be celebrated not as Asian people but as Asian Americans and fellow Americans contributing to society.

 

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Just the latest addition to a long line of opportunists shamelessly profiting off the backs of those who were alive and actually suffered from real racism. Not micro aggressions and made up crap fueled by divisive media outlets focused solely on ratings

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