Tencent Holdings and Alibaba Group Holding are among the top 10 most valuable brands in the world as Chinese consumer Internet companies continue to mature despite antitrust scrutiny and intense competition at home.
Amazon retained its position as the world’s top brand with an estimated value of US$684bil , followed by Apple, Google, and Microsoft, with an estimated value of US$612bil , US$458bil , and US$410bil , respectively. “After such a difficult year, Chinese brands still achieved strong growth and became an increasingly important force in the world,” said Doreen Wang, Kantar president of Greater China and chair of Kantar BrandZ.
The combined value of Chinese brands accounted for 14% of the global 100 total, up from 11% a decade ago, according to Kantar. European brands accounted for 8% of the total, compared with 20% a decade ago.