Blackstone Bets on Music Business With $1 Billion Hipgnosis Deal

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Blackstone plans to invest $1 billion in acquiring music rights, betting on a nascent but exploding category that is benefiting from the rapid growth of online streaming

Blackstone Inc.

plans to invest $1 billion in acquiring music rights, as the asset manager bets on a nascent but exploding category that is benefiting fromThe investment—which Blackstone executive Qasim Abbas called the “starting point”—comes as part of a partnership with an advisory firm affiliated with Hipgnosis Songs Fund Ltd. , a music-investment company that trades on the London Stock Exchange.

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Blackstone Officially Announces $1B Investment in Music Assets With HipgnosisBlackstone has entered a partnership with Merck Mercuriadis' Hipgnosis Song Management to invest in music assets. HipgnosisSongs ⚡⚡⚡⚡⚡⚡👏⚡⚡⚡⚡⚡⚡
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Blackstone to Take Stake in Hipgnosis, Commits $1B to Music Investment Partnership'This partnership underscores the long-term, sustainable value we see in creative content across the wider entertainment industry, building on Merck’s vision and dynamism,' says the investment firm. Music licensing. The part of the industry that actually does make money off of music.
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