“A regular subscription income is like gold dust to any business,” says Richard Peberdy, UK head of automotive at consultants KPMG.
It already reckons it collects around 400 million euros annually from 400,000 people subscribing to connected services, but anticipates it’ll make the leap once it starts rolling out cars with super-fast ‘STLA Brain’ hardware/software combination from 2024. Features and subscriptions based services will “increase notably”, said Stellantis’ chief financial officer Richard Palmer in the presentation.
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Nice
Wow. How can I squeeze Apple into a headline?
Not if the car makers are charging you for each update