Initially, the target market was athletes. However, management realized that the market potential was limited, and the competitive field was very crowded. On the other hand, the industrial market was underserved and huge. Applicable industries include construction, energy, engineering, mining, steel, and utilities.
Lehman didn't have a founder's story to ground herself when speaking with funders and customers. As Kenzen brought on customers,"the need to tell a founder story faded away," said Lehmann. Early customers were in the renewable energy sector, such as GE Wind Energy and BP Wind Energy, as well as Kojima Construction.
Is affordable: The city offers an affordable cost of living, a friendly atmosphere, low crime rates, excellent schools, entertainment and sports, and great food, according toHas a base of investors, such as KCRise. Examinetics, Kenzen's first strategic investor, is the nation's leading provider of workforce health solutions through mobile, onsite, and technology platforms and is located nearby.
Raising money in the midwest is different from doing so on either coast."They are much more conservative," said Lehmann."They are much more brass tacks, with a heavy emphasis on revenue."
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