This section is an overview of everything that’s coming in the business plan. This is the most important part as it will convince an investor, financier, partner or the like to read on.Short introduction to the directors of the businessThe current status of your business Now you can start going into more detail. In this section you’ll talk about the business you intend building.
Recruitment – will you need to hire employees, at what point can you bring new people on board, how will you do this, who is your ideal employee?This is where you expand on the opportunity you have identified for your product or service and the viability of building a business out of that opportunity.
Product lifecycle or service process – i.e. how long will it take you to get your product into the hands of your client or for you to provide your service once it is requested The price of your product or service – is it a fair price for what you are offering? Is it a price your customer will pay? And, will it bring in enough revenue to cover your costs plus leave you with the kind of profit you’re hoping for?This is an important part of your plan. In fact, you might want to create a separate marketing and sales plan for your business and just include the key points in the general business plan.