Company behind gambling site Bet99 to combine with Kings Entertainment Group

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Bet99 is endorsed by Toronto Maple Leafs star Auston Matthews. Read more about the deal here.

“Our vision for Kings has always been to build leadership positions within each of the regulated jurisdictions that we enter, and this agreement will certainly accelerate that goal within the Canadian landscape and beyond,” CEO Steve Budin said in the press release.

Bet99 is run by BQC Consulting GmbH, the Swiss subsidiary of Toronto-based Sports Venture Holdings Inc., which also owns a numbered company in Ontario that has applied for a licence from the Alcohol and Gaming Commission of Ontario to market BET99.ca to Ontario residents, according to the press release.

Kings Entertainment will issue shares to Sports Venture’s owners that value Kings shares at 21 cents a piece, a 13.5 per cent premium over their market value when the agreement was announced on May 24.Article content Jared Beber, chief executive of Sports Venture Holdings and Bet99, will run the merged company, if shareholders and regulators approve the deal. Sports Venture shareholders would control about 87 per cent of the merged company.

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