‘We spark curiosity’: how the psychedelics industry is taking on Davos

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The Psychedelic House of Davos, a satellite event happening in conjunction with the World Economic Forum, was a ‘genius strategy’ to build credibility, say experts

Colbert was specifically referring to event speaker and “shamanic investing” expert Silvia Benito, whom Bloomberg described as having “deep expertise in ayahuasca and experience managing family investments”.

While the weeklong event did feature plenty of “woo-woo” fodder for late-night comedians, such as sound healing ceremonies, psychedelic breathwork and immersive art installations designed to “stimulate immersive hepatic reprogramming”, the Psychedelic House of Davos was dominated by a sober catalog of lectures and panels.

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