When designer Marcelo Gaia posted a TikTok of the brand's— a glittery mini that creates the illusion of its wearer donning nothing but sparkles — in early 2021, he didn't necessarily expect for it to blow up the way it did. "I'd been on TikTok all of Covid, not posting anything at all, just being an observer," he says. This "studying," as he puts it, prepared him to create something that had a real shot at going viral.
The first sample didn't arrive until the beginning of January. At that point, he and his team were so excited about it, Gaia decided to share it. “I put the flash up on my phone, and all I did was [record]," he says. This is when the Mirror Palais team faced its first big crisis. When the initial run of Fairy Dresses arrived at the brand's downtown office to be shipped out to customers, something was off. "Everything is fit on all of the girls, but all of a sudden, [one person's] size wasn't fitting her," he says. Turns out, every single dress — hundreds of garments — had been cut along the wrong grain line.
The Fairy Dress fiasco turned out to only be a bump in the road for Mirror Palais. Born and bred in Queens, Gaia launched the brand in the fall of 2019, following the closure of"Everything I had learned from 10 years of styling, I put into that business. It was my first time designing and selling product," he says of Rosemilk. "With Mirror Palais, I wanted to take what I was doing there and dial it up by a hundred.
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