Pick n Pay reveals market share among middle class and more affluent shoppers – promising big changes

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South Africa’s biggest retailers have all expressed ambitions to take each other on in some way in their traditional market segment – the most notable being Shoprite’s move into affluent areas and customers.

Checkers has continued to grow its store footprint in wealthier areas while also undergoing a massive refurbishing of its established stores to create a more upmarket feel.

“Consumers are really struggling, inflation is on the rise, and interest rates have also increased, adding to their burden.” “To survive, we must embrace reinvention. This new era requires responsible growth. As Pick n Pay, we need to properly analyse our supply chains, products, and systems, to reduce waste. This will drive down costs, and help us scale sustainably.”

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