The APO Group is the largest African-related primary information provider which distributes content to journalists and publishes its newsfeed on Bloomberg Terminal, , Eikon and others. It says it has a “huge responsibility” to ensure that the news it distributes is fair and accurate.
“[W]e have implemented an ethical policy that prohibits organisations from certain industries engaging our services or using our network. For example, no companies involved in the sale of tobacco, alcohol, weapons or gambling services can distribute press releases via APO Group.”: “While our ethical policy does not prevent us from working with the energy sector, we are not currently working with any fossil fuel organisations or companies.
Dr Catherine Egbe, the lead investigator in the SA Medical Research Council’s Alcohol Tobacco and Other Drug Research Unit, highlighted South Africa’s high usage of tobacco, the dangers of secondhand smoke exposure and the use of electronic cigarettes by young people.The study showed 29.4% overall , 41.7% of men and 17.9% of women, used tobacco, the highest of all countries in the survey. The overall prevalence of manufactured cigarette use is 23.4% .
At the time, the international community had created a framework for climate action and, with Al Gore appointed as US vice-president, fossil fuel regulation was imminent. “The strategy would be implemented through an extensive media campaign, everything from placing quotes and pitching opinion pieces to direct contacts with journalists.”
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Ethical choices are not easy. In the early aftermath of making such decisions, there’s revenue lapse. Once your client environment understands your decision, they too realise with whom to do business. In 2008, I urged my company to not do business with Government. It worked.
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