"We understand the absolutely sensitive nature of videos, and we do our utmost to ensure that we are being incredibly thoughtful in how we respond to legal requests and protecting the customer's interests," Rouhi said.
"There's absolutely not a room of people that is monitoring our customers and their behaviors," Rouhi said., Rouhi told CNBC that Amazon does not sell customer data from devices and services, and has no plans to.Amazon says all these new capabilities and the data coming in from them will help devices work in unison for what it calls "ambient intelligence." Amazon told CNBC more than 30% of experiences are initiated by Alexa instead of humans.
"That happens through a variety of different data points that we get. You're not using devices actively, for example. It also is with geocaching on your phone: we know that you've left. Or you may have actually told Alexa, 'Alexa, I'm leaving,' and to switch on your alarm system, for example," Koopmans said.
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