Growing up in London, he “made a point [of] going to every single art exhibition,” which eventually brought him to seeing fashion retrospectives at Barbican.likewise offered an enriching experience of “clothes in a fine art context,” no purchase necessary. “Even if just visit[ing] [the store] casually, you walk away with something — a new idea, or a new way of seeing things just by having encountered the collection of [designers] who are sold there,” he explained.
At the same time, he was cultivated his newfound interest — and an obsession for high-quality, well-made clothes — by interning at Phoebe Philo-era Celine and later for buzzy independent brands like GmBH. Hence his vision of the Olly Shinder brand as a kind of function-first uniform that wouldn’t look amiss in a mountaineering shop — with a twist.
At retail, this line, made entirely in London, currently starts around 200 pounds for tops and shorts cut from Polartec fleece, between 800 pounds and 1,200 pounds for trousers with a three-way zip detail at the knee, and up to 2,750 pounds for the jacket with the intricate lacing and triangular folds that he dubbed “the crocodile.”