Netflix and Tesla stocks are not having a good year, but here comes a chance to turn it around

Two stocks that have defined Wall Street’s boom in the past decade — streaming giant Netflix Inc. and electric-vehicle maker Tesla Inc. — will hope to turn around some poor recent trajectories as earnings season kicks into a new gear this week.

Both stocks have suffered this year after huge gains in previous years. Tesla shares have declined more than 41% so far in 2022, largely thanks to a drop of more than 30% in the past month; Netflix is down more than 60% this year, while the S&P 500 index SPX, -2.37% has fallen 23%. Benchmark Research analyst Matthew Harrigan, in a research note on Thursday, said he was skeptical of the prospect of an immediate ad-led turnaround for Netflix, even as series like “Stranger Things” and “Dahmer” draw viewers.Tesla reports third-quarter earnings on Wednesday, after reporting third-quarter deliveries of more than 343,000 — a record that was nonetheless below analysts’ expectations for 371,000 — along with record monthly sales of vehicles produced in China in September.

The call to put on your calendar Snap Inc.: Snapchat’s parent company reports third-quarter earnings on Thursday, and analysts expect the company’s losses to nearly quintuple from last year and revenue growth to slow to nearly nothing. That is a huge reversal for Snap’s trajectory, because digital advertising has suffered as advertisers, more cautious of a recession, rein in spending.

Airlines’ revenue: After Delta showed a significant sales gain from prepandemic levels, investors will be looking for the same from other airlines as United Airlines Holdings Inc. UAL, +0.20%, American Airlines Group Inc. AAL, +0.46% and Alaska Air Group Inc. ALK, -0.17% report in the coming week.

Marketing needs to create new users and help generate word of mouth. How has the ad strategy of Netflix and Tesla impacted their future?

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