The phenomenon, known as green hushing, has become pervasive even as businesses set more ambitious internal targets, according to a survey bySouth Pole surveyed 1,200 large companies from 12 different countries, all of which have set net-zero targets and more than two-thirds of which identify as “heavy emitters”. It found that although a majority of companies have set science-based targets to help them deliver on their commitments, 23% “don’t plan to publicise” them.
of regulators. And once tainted by such allegations, companies can struggle to resurrect their reputations.“More than ever we need the companies making progress on sustainability to inspire their peers to make a start,” said, chief executive and co-founder of South Pole. “This is impossible if progress is happening in silence.”
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