New York City is brimming with powerhouse public relations firms, but do you need to pay a retainer fee to make it here? Nope. With a bit of savvy and dedication, DIY PR can go a long way, whether you’re a business owner, entrepreneur or have a side hustle that you’re looking to grow without quitting your day job .
in Syracuse, NY. “In reality, PR and media relations are about visibility, creating mutually beneficial relationships and increasing your impact. Every entrepreneur should have a PR strategy in their marketing mix.”, agreed. “While hiring an agency is an effective solution when you’re ready to scale PR efforts and need more firepower, you can tackle PR internally by being scrappy, resourceful and creative.
She suggests creating a VIP media list of the Top 10 to 15 publications and their beat reporters who would most likely care about your business and its POV.
PR is becoming a strategic extension of companies. More and more people are seeing how effective PR can positively influence a business. Many business owners are hiring their own PR employees instead of outside firms.