Professional Brands Are Taking Back the Beauty Industry

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Celebrity beauty brands are officially on their way out.

. "Consumers often find themselves going back to those credible brands whose focus has always been on the efficacy of their products."

Celebrity beauty brands also provide a glimpse into the ethics of employment, if you look closely: Being a celebrity is a business, and the celebrities themselves may be the face of that business, but they have an entire team to help shape and refine that face, including beauty professionals like hairstylists and makeup artists.

 

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