33 industry experts choose the Rookie of the Year | allkpop

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33 industry experts choose the Rookie of the Year

"They left a lasting impression on the general public by refraining from the usual conceptual approach.""They are true rookies without any member re-debuting and their songs come before the members."For choosing IVE as the rookie of the year, experts commented:

"They best reflected what today's pop culture tries to convey with their unique concept and storytelling." "They are not just popular among children. They are iconic in that they lead gen z trends as well." For choosing LE SSERAFIM as the rookie of the year, experts commented: "Each member has their own storyline. Along with their powerful choreography, they were able to get their names out to the general public." "Despite the negative issue, they came back with two hit songs."

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NewJeans 🐰💙

I vote for the most talented one NMIXX 🤩😍🥰

I don’t think we can really choose between these three. just leave it like that

it’s le sserafim

i don’t see bp

Newjeans & Lesserafim QUEENS🤧🥹❤️❤️❤️

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