LAS VEGAS, Jan 8 — Allowing the driver of an autonomous vehicle to watch a movie, a dealer to sell automobiles from a “virtual” car lot, or an engineer to simulate how a new part fits: the auto industry is getting a tantalising taste of the metaverse at the huge CES technology show.
For users who dislike the feel of a full headset, sensors on a vehicle’s exterior make it possible to integrate actual pedestrians or landscapes into virtual reality images, said Ghaya Khemiri, who leads the Valeo project. The company’s system, still in prototype, would initially be meant for use by passengers, or drivers on break, such as when charging their electric vehicle.Examples of computing hardware architecture supporting an AR and IR environment inside a car of the near future are displayed at the Valeo booth at CES 2023 consumer electronics show, on January 6, 2023 in Las Vegas, Nevada.
“Although a fully immersive, interconnected metaverse remains years away, mobility stakeholders can already capture real business value from the technologies designed to enable it,” said a report from the McKinsey consulting firm, published on the eve of the CES show, which ends Sunday.
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