'Just stay in your job, collect your salary': Cafe owner warns others against starting an F&B business

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Are you passionate about food and itching to start your own business in Singapore? One local F&B business owner is here to burst your bubble. Heartbreak Melts cafe co-owner Goh Yong Wei kept it real with his followers by posting a TikTok video on Sunday (Jan 8), with the aim to 'demotivate' those who are considering setting up their own...

Are you passionate about food and itching to start your own business in Singapore? One local F&B business owner is here to burst your bubble.

He went on to point out some very discouraging statistics taken from Singapore's Accounting and Corporate Regulatory Authority website. "One out of the 10" could be a flourishing business, shared Yong Wei, before proclaiming it to be "quite rare".

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