Companies are inventing silly, cute executive titles but it's a trick

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Companies are inventing cute titles for C-suite roles, but don't be fooled: The 'chief enthusiasm officer' can still fire you

"It's critical for companies to hire and develop more effective managers and leaders," the company said in an invitation to a webinar about the CEO rebrand, adding:"That requires looking beyond traditional strategies for management development and cultivating the skills most important for success. In the last years, especially in times of pandemic, one of those skills is empathy — a vital leadership competency.

"With the rise of the remote/hybrid model, we believe that the HR leader's role should evolve to cater to the employees' needs and expectations," Nilesh Thakker, the global head of talent at Zinnov, a 20-year-old management-consulting firm, told me.

Silver positions her role as chief heart officer as essential as the dynamics between working from home and returning to the office continue to play out. In anlast year, she said:"We really listened to our people to see what works best for them, because at the end of the day, working from home has worked. We've had two wonderful, incredible years, and we have been able to balance patience and ambition.

Thakker attributed the rise in these novel titles to the shifting expectations of a new generation entering the job market."With businesses going fully remote and the continued increase in generational diversity in an organization with the influx of Gen Z in the workforce, the need for hyperpersonalization will only go up," he told me.

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