How to use TikTok for your small business: marketing experts

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5 tips for using TikTok as a small business owner without it taking up all of your time. Presented by MailChimp.

— which means the keywords and search terms you target play a big part in how your posts are found, liked, and shared.

They also said they cross-post their TikTok content to other platforms prioritizing short-form video, such as Pinterest, YouTube, and Instagram. But, they warned, don't just repost everything, everywhere."You have to know who your audience on each platform is and talk to that audience," Kim said. Even videos that flop on TikTok could have a home elsewhere, Kim said."There is one video that I took down on TikTok that actually got a great reaction on my Instagram stories."

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