How The Woodlands became a hub for ‘boutique sports’ events, a $91 billion national tourism industry

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With no professional or college teams in Montgomery County, The Woodlands has embraced hosting prestigious youth sporting tournaments in the state as it continues to tap into the $91.8-billion national youth sports tourism industry.

In 2021, The Woodlands’ Parks and Recreation department looked at ways to potentially lure more sporting events and last month the township approved the first phase of a plan to renovate Alden Bridge by adding two new turf fields this year. Other plans include adding another artificial turf field at Gosling and converting another field to turf at Wentwoods Park.

Hosted by CF Monterey, the Copa Rayados Internacional spent its first three years in San Antonio. When the tournament was rained out one year, teams from as far as Ecuador were forced to fly back home empty-handed.New Caney's Infinity Early College High School ranks No. 11 in Houston area, according to Children at Risk

The partnership has been mutually beneficial: in 2022, the tournament hosted 305 teams and saw an attendance of 73,000 across five days. Spencer said teams booked an estimated 7,600 hotel room nights. The Woodlands has also produced its own elite youth leagues. The homegrown Woodlands Youth Rugby Club is the largest in Texas and has some of the most skilled players in the country: the boys’ Division 1 team is currently No. 2 in the nation, president Charlie Hopkins sad.

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