BUSINESS REFLECTION: After the Bell: The utility and peril of using ChatGPT as an investment tool

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Should you invest in Microsoft? Well, here is an opportunity to consult the experts. And by experts, I don’t mean the feeble and error-prone humans. I mean the infallible new investment adviser, ChatGPT.

So, I asked ChatGPT to draw up an investment report on Microsoft, recommending the stock. Now, of course, Microsoft owns half of ChatGPT , so in a way, I am asking it to rat on its own employer, a perverse, if gratifying, thought.

Well, yes, but it hasn’t been that consistent. Earnings per share were actually down in the 12 months to December 2022, which is in fact the most recent fiscal year. Same in 2018 and 2015. Or, you could argue, bank clients will in fact notice and eventually get annoyed if you are constantly fluent, confident and wrong, so banks should ban its use – at least until ChatGPT gets to be more accurate.

Oddly enough, this response gives me more confidence in the future of ChatGPT and products like it. It might not give you super-accurate advice, but it could stop you from making terrible investments, even in its early days. I suspect what the banks are worried about is not necessarily its accuracy , but the aura of their own investment advice.

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