In this time of economic upheaval, business and political leaders are grappling with seemingly binary choices. Protect the environment or the economy? Look after people or the bottom line? Give back or cut back?
Fortunately, these are false dichotomies, in my view—doing good really is good for business, good for the economy, good for humanity, and good for the planet. Emerging research continues to validate the thesis. And it has certainly been my experience as CEO over the past 15 years that in any economic climate, it’s always a sure bet for companies to invest in their people, technology, and communities.
, a premier full-service digital product provider. Having invested in its own people-centric and caring culture, the WillowTree leadership team undertook significant due diligence to find a natural fit, carefully reviewing potential buyers’ employee attrition and engagement metrics to see if the walk matched the talk. To quote Tobias Dengel, the founder and president of WillowTree, a TELUS International Company, “Employees vote with their feet.
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