3 tips for small-business owners to build a sustainable employee ambassador program

. The goal was to increase brand awareness and promote its expertise to attract business. In 2022, the company's social media reach hit 81 million with an earned media value of $2.5 million, Whalen said., companies that encourage sales teams to share content on social media generate more leads and are more likely to exceed their sales quotas.

"We really wanted to make sure that folks could come engage with it, add their perspective, and share it how they see fit," Martinez said, adding that the company doesn't require or incentivize employees to participate."You have to remove the friction for people to receive the news and be able to share it."

"We knew our strongest ambassadors were right inside our walls, and we needed to enable them to feel empowered by sharing and creating top content for them to share on their social channels," she added. He suggests surveying or talking to employees about the social conversations they're most interested in having about the company.

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A former TikTok employee is secretly fighting the company on Capitol HillHis claims of data-security flaws, which the company disputes, underscore how seriously Congress has begun taking the wildly popular short-video app with more than 100 million users nationwide. Nice to see both sides on this well-run committee working together to investigate this potential threat to our security. In contrast to the clown show being chaired by Jordan. Isn’t Facebook just as or more dangerous? And Twitter is now partly owned by Saudi Arabia, so? I’m not disagreeing with banking TikTok, just asking the question.
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