WWE agrees to merge with UFC to create a new company run by Ari Emanuel and Vince McMahon

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WWE, which is controlled by Vince McMahon, has spent months seeking a buyer.

Khan in recent weeks has been making the media rounds to discuss the potential sale. He told CNBC's Morgan Brennan on Thursday that it's been a robust process and it's drawn many interested buyers.

WWE offers Endeavor's shareholders a muscular media and live events business, as well as decades worth of intellectual property. The company generated $1.29 billion in revenue last year,UFC, meanwhile, has paid off for Endeavor. Last year, the MMA league helped its parent company's sports business make $1.3 billion in revenue. Endeavor's market cap stood at about $10.53 billion as of Friday's close.

WWE also fits well with the cultures of Endeavor and UFC, which also reflect their leaders' hard-edged styles. McMahon, Emanuel and White are known for theirWhite is no stranger to scandal, either. Earlier this year, video emerged showing the UFC bossDisclosure: Peacock, the streaming service owned by CNBC parent NBCUniversal, carries WWE events such as WrestleMania.

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No! Do not like!

ScottWapnerCNBC some CNBC talent associates with William Morris Agency (WMA)

ScottWapnerCNBC Simpsons already created this character

ScottWapnerCNBC That ain’t Vince McMahon 😂😂 what cartoon character is this guy?

ScottWapnerCNBC 90s kids here in India we see alot and it was emerging yup wresting was popular but now it's declining

ScottWapnerCNBC Omg how he changed just hilarious i could hardly recognize him 😳

ScottWapnerCNBC real fighting mixes with fake wrestling

So we gonna have choreographed MMA fights now? Yippee! Love fake shit.

EricaKaiser_

Does this mean that the MMA fighters will be fake fighting now? 🤔

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