has already been viewed more than 24-million times in its first week of release, with a portion of viewership from outside SA. Ghettuba:For the avoidance of doubt, a show that blows [up] across the world and not in SA is not a successful show.
We have a local languages team. Our focus is on local language originals. Secondly, there’s not a show that has blown up globally that is not viable locally. It’s almost impossible. It doesn’t work. It has to hit at home because it is a cascade. It doesn’t start in Brazil or Korea. It starts at home.to be chart-toppers across the world. So yes, on their own they are viable and the SA audience is sustaining the shows itself.
Global is a cherry on top, to be honest with you. We celebrate it because great stories can come from anywhere and they can be enjoyed everywhere.Without having to reveal any [sensitive] data, in the three markets that we have been programming towards in Sub-Saharan Africa — Kenya, Nigeria and SA — we see that the local content, the local titles, local stories have been the most successful for us.
When we look at the top 10 [shows] historically, those titles are hitting the top 10 of all time in these markets. In SA, titles like… these big titles are making a big impact locally … They’re virtually comparable with some of the most expensive and best-produced titles we have in these markets. They’ve got to that point where they’re beginning to sustain themselves, especially in SA, which we’re very happy about.
Local TV and movies are SHIT!!